Customer communications management (CCM) strategies help organizations manage customer correspondence. CCM continues to evolve with advanced technologies like the cloud and artificial intelligence (AI), making it more effective and efficient, while also posing new challenges.
Customers of all ages engage with their vendors through more channels than ever, including chat, email and online communities. Learn how to understand your customers' communication channel preferences and effectively manage communication across all desired touchpoints in this buyer's guide.
The right kind of customer engagement is vital for your business. Your customers want to know where they are in your process, and you must provide that visibility or they will switch to a competitor without hesitation.
Create personal communications for better customer engagement while ensuring secure, reliable exchange of messages across inbound and outbound channels.