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Sentiment Analysis and ChatGPT Integration

Seemingly overnight, a technological revolution swept across the world: the arrival of new versions of generative artificial intelligence tools. These language models have wowed users everywhere with their ability to digest complex prompts and provide structured, coherent answers within just a few seconds. Already these tools have begun to find their way into many business applications, and you may even have key stakeholders in your business curious about how you could use ChatGPT integration, too.

As a component of an intelligent automation strategy, these tools have much potential. Let's look at where this type of AI came from and explore how you can integrate ChatGPT into your automation workflows for impressive results.

A Quick Introduction to ChatGPT

Developed by a group known as OpenAI, ChatGPT is a type of "large language model" or "generative AI." In other words, it is an artificial intelligence tool that uses large quantities of text to train its understanding of language, structure, conversation and other key elements. With this training, it can receive your prompts, analyze what they mean, and try to provide an answer that best matches what the AI interprets from the prompt.

Though it sounds simple, this concept allows ChatGPT to be very flexible in its capabilities. It isn't "thinking" for itself, of course--but you might think it is. That feature is part of what makes it such a potent tool, but how can you use it as an integrated part of your business?

Integrating ChatGPT Into Your Automation Projects

Built by the independent developers at Kofax Labs, the ChatGPT connector you can find in the Kofax Marketplace is a lightweight, simple tool that quickly provides you with a way to interact directly with ChatGPT from inside your automation solutions. We've made integration available for the following products that are a part of our larger intelligent automation platform:

  • Kofax Capture
  • Kofax Mobile Capture
  • Kofax RPA
  • Kofax TotalAgility
  • Kofax Transformation

Once you're set up, you can start exploring new applications.

What Can You Do With ChatGPT?

The flexibility of ChatGPT means it's highly capable of responding to questions you may ask. It also has good capabilities for generating answers based on data provided to it. Although we cannot yet simply tell ChatGPT which operations to execute and have it engage with automation systems, you can still conduct other work with it, such as:

  • Summarizing large blocks of text.
  • Analyzing text and providing ideas or conclusions based on it.
  • Tokenizing text.
  • Sentiment analysis.

This last feature, sentiment analysis, is worth special attention as a tool for improving customer service and employee retention.

What is Sentiment Analysis?

Sentiment analysis uses language models to determine the emotions a particular piece of text expresses. For example, you might use ChatGPT to analyze employee feedback forms once or twice a year. Identifying negative sentiments here is important because you can then quickly see what issues are present in your workforce. You might even ask for suggestions on how to improve employee sentiments.

We can apply the same thinking to customer service, too. Understanding when a customer complaint needs routing to an appropriate party within the company is hard with large volumes of emails. By automatically feeding this content through an integrated ChatGPT deployment, you can flag the most critical information for human review and action. Imagine how much faster you could process customer service complaints with an automated system for elevating real and serious issues.

Position Your Business to Benefit From Language Models Today

From analyzing the sentiments inside of a customer feedback message to provide a rapid way of summarizing key points in large texts, ChatGPT integration offers many exciting opportunities for businesses today. With more advanced language models and new versions right around the corner, now is the perfect time to embrace this technology by adding it to your arsenal. Find out more about this opportunity in the Marketplace today.

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