Gold for Brand Renovation of the Year, Silver for Brand Experience of the Year and Bronze for Marketing Executive of the Year
Irvine, CA – May 27, 2020 – Kofax®, a leading supplier of Intelligent Automation software to digitally transform end-to-end business processes, today announces it won the Gold Stevie® Award in the Re-Branding / Brand Renovation of the Year category in the 2020 18th Annual American Business Awards® for its Work Like Tomorrow campaign. The company was also awarded a Silver Stevie in the Brand Experience of the Year – Business-to-Business category, while Chief Marketing Officer Kathleen Delaney was honored with a Bronze Stevie in the Marketing Executive of the Year category.
"These awards reflect the passion, commitment and expertise of Kofax’s high performing marketing team," says Kathleen Delaney, Chief Marketing Officer at Kofax. "We had a very clear goal, and the team executed flawlessly. Every area of the global marketing team – from demand generation, field marketing and product marketing to communications, creative, analyst relations and digital – were all aligned around our new brand promise and worked together as a team. The results speak for themselves."
Kofax’s Work Like Tomorrow campaign resulted in 2 billion impressions from over 1,000 global media placements in 2019 and helped the company go from near zero to almost a 20 percent global share of voice in the intelligent automation space. The effort also included a new website, extensive new demand generation campaigns, new event marketing, content and positioning, brand guidelines, digital advertisements, analyst relations outreach, thought leadership, blogs and social campaigns. In addition, a customer reference program led to nearly 400 active references and nearly 150 published case studies, while the Kofax Intelligent Automation Benchmarking Reports yielded hundreds of leads and has driven roughly 70 opportunities and substantial pipeline.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. Over 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity and bottom-line results,” says Maggie Gallagher, President at Stevie Awards. “This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness and compassion. We celebrate all their stories and look forward to showcasing them during our virtual awards ceremony August 5.”
About the American Business Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at StevieAwards.com.
Kofax enables organizations to Work Like Tomorrow™—today. Kofax’s Intelligent Automation software platform helps organizations transform information-intensive business processes, reduce manual work and errors, minimize costs, and improve customer engagement. We combine RPA, cognitive capture, process orchestration, mobility and engagement, and analytics to ease implementations and deliver dramatic results that mitigate compliance risk and increase competitiveness, growth and profitability. For more information, visit kofax.com.