Is your bank ready to deliver an omnichannel experience to your customers, from mobile to online to branch to call center? Customers expect banks to interact with them anytime, anywhere and the first interaction should be simple and require minimal data entry.
Celent describes omnichannel customer acquisition as the front-end customer onboarding process delivered across all channels. And mobile is at the forefront of this onboarding process, driving top-line revenue growth.
In the Onminichannel Customer Acquisition 2.0 report, Celent uncovers the answers to these key questions:
Discover how to drive better customer engagement, through real-time data capture, authentication, account funding and fulfillment with this informative study.
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